News & market notes
Market insights from the territories we cover across Africa, the Middle East and India: market size, growth, taxes and what it all means for independent spirits brands.
Amrut Begins a New Chapter in Middle East Travel Retail
Amrut Distilleries, India's pioneering single malt maker, is building its presence in Middle East Travel Retail with Gulf Beverages / African + Eastern and Alchemy Brands Ventures.
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UAE: The Region's Premium Showroom
Record tourism, lower alcohol taxes and some of the highest spending per head in the world make the UAE the place where premium spirits brands are seen, tasted and judged.
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Zambia: A Small Market With Big Momentum
Zambia's spirits market is still modest, but forecast growth above 8% a year, a recovering economy and a young urban population make it one of Southern Africa's most promising frontiers.
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Welcome Bladnoch: Another Iconic Brand Joins Our Portfolio in Africa
Alchemy Brands Ventures and Bladnoch Distillery announce a new partnership for the representation of the Lowland single malt across Africa.
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Building Roads to Market: Amrut Is Now Available in South Africa
Alchemy Brands Ventures officially opens the South African market for Amrut, India's pioneering single malt, as local buyers look for high-value stories with proven global pull.
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Alfred Giraud French Malt Whisky: New Roads to Market Across Africa
Alchemy Brands Ventures announces an exclusive partnership with Alfred Giraud French Malt Whisky, bringing the “Cognac of whiskies” to Africa's premium buyers.
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ABV x The Glenturret: Bringing Scotland's Oldest Working Distillery to Africa
Alchemy Brands Ventures has partnered with The Glenturret to lead the brand's representation and expansion across multiple African markets.
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The Glenturret Arrives in Zambia
Scotland's oldest working distillery has officially landed in Zambia, bringing a 260-year legacy from Crieff to the bars of Lusaka.
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Kenya: East Africa's Gateway for Premium Spirits
A $3.3 billion spirits market, a fast-growing appetite for Irish whiskey and tequila, and a clearer excise regime make Kenya the natural starting point for East Africa.
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South Africa: Africa's Deepest Spirits Market Is Splitting in Two
The continent's largest spirits market is growing slowly overall, but premium whisky, Cognac and agave are pulling away from the mainstream. Here is where independent brands fit.
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Nigeria: Africa's Fastest-Growing Spirits Story, Handled With Care
Forecast growth near 14% a year and one of the world's youngest populations make Nigeria hard to ignore. Currency swings, new excise rates and illicit products mean brands need the right approach.
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ABV Partners With Amrut for the Middle East and Africa
Alchemy Brands Ventures joins Amrut Distilleries in a consulting role across distribution strategy, marketing and brand curation for the Middle East and Africa.
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Looking Back on 2025, Looking Ahead to 2026: A Message From Our CEO
Nitin Michael, CEO of Alchemy Brands Ventures, looks back on a year of experiential events and new distribution alliances across Africa and the UAE, and ahead to 2026.
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