One relationship instead of many
Stop managing separate brand owners, export managers, timelines and expectations. We give you one coordinated commercial relationship across a growing portfolio of independent brands.
Independent spirits · Africa, Middle East & India
The Best Liquors.
For Everyone.
Everywhere.
We set and maintain roads to emerging markets for the best independent spirits brands, from the distillery to the end consumer.
Distribution territories: Africa, GCC & IndiaActive territoriesDubai headquarters
Our mission
Exceptional Liquids
Deserve to be Enjoyed
Everywhere.
We bridge the gap between world-class independent distillers and discerning consumers across Africa and the Middle East, from the distillery to the glass.
Connect
Curated for your market
We handpick independent distilleries whose liquids fit each market, and connect them directly with the right importers, distributors and retailers.
Represent
Your sales team on the ground
We act as the marketing and sales extension of every brand we carry, focused on emerging markets only. We handle negotiation, taxation, payments and product registration.
Develop
Brand equity, market by market
Once a brand is in market, we stay. We train partners' sales teams, plan activations and monitor execution so brand equity grows in every territory.
Direct link from producers to top local partners
Controlled supply continuity
A handpicked range of high-quality independent producers
Commercial plans adapted and monitored on the ground
For importers & distributors
Not an extra step in the value chain.
An Extra Capability within it.
Get the importer portfolio Your route to market+Our brand relationships, market intelligence & dedicated execution=A stronger platform for growth
Brands your competitors don't carry
Independent whiskies and spirits that set your range apart from mass luxury brands, across every price tier from entry price to ultra luxury.
Regional market intelligence
Research, category understanding and a growing database of distributors, retailers, hospitality groups and trade contacts across the region.
Extra business development capacity
We step up outreach and generate opportunities as you expand stockholding and your route to market beyond your home country.
Launch, training & activation
Product knowledge for your sales team, brand education, tastings and trade activations that move bottles off the shelf.
Smooth orders, start to finish
We coordinate negotiation, documentation, shipping and follow-up with the distillery, so operational issues are handled before they reach you.
Looking for new brands for your market?
Tell us what you carry today and we'll propose a range that fits.
Why importers work with us
Direct access does not always deliver the same focus, continuity and market support.
Direct brand relationship
- Brand teams manage many global markets and priorities
- Limited bandwidth for continuous market-level engagement
- Local feedback competes with priorities from many countries
- Marketing support stays broad or globally focused
- Operational matters are often handled reactively
- Smaller or developing markets get less day-to-day attention
With Alchemy Brands Ventures
- Dedicated attention to your market and your business
- Consistent commercial follow-up and coordination
- Your feedback is structured, put in context and represented
- Brand strategy translated into locally relevant ideas and execution
- Active coordination from negotiation through delivery
- Ongoing training, activation support and market development
Our role
We stay long after the introduction.
A dedicated layer of commercial, operational and market-development support across the full brand journey.
- 01
Opportunity Identification
Market potential, portfolio fit, consumer opportunity
- 02
Commercial Negotiation
Pricing, positioning, volumes, workable terms for both sides
- 03
Order & Operations
Order follow-up, documentation, shipping, communication
- 04
Launch
& TrainingProduct knowledge, sales team support, brand education
- 05
Marketing Execution
Local activations, trade initiatives, consumer engagement
- 06
Feedback & Growth
Market performance and consumer response fed back to the brand
Brand visionAlchemy Brands VenturesMarket intelligence
Alchemy Brands VenturesMarket intelligence Translating brand intent into market action, and market realities back into brand decisions.
For distilleries
Access to emerging markets, hassle free.
You are an independent distiller looking to explore new markets, but your sales team is busy with your core markets. Leave it to us :
We open and maintain emerging markets for you.
- 1
Deal negotiation
We find the right local reseller and agree terms that work for both sides, from volumes and listings to marketing support.
- 2
Direct payment
Importers pay the distillery directly, with no intermediary account in between. You invoice your buyer and receive the full payment yourself.
- 3
Brand development
We stay in market after the first shipment: training the sales teams, running tastings and activations, and reporting back on sell-out so your brand keeps growing.
The opportunity
A growing demand for unique, premium spirits.
Affluent consumers rising
Urbanisation fuels premium growth
Purchasing power is concentrating in major cities, with better access to modern retail, premium hospitality and international brands.
Authenticity & prestige
Premiumisation and craft spirits
A growing middle class is choosing artisanal products with unique flavour profiles: drink less, but better.
Conversion & loyalty
Experiences drive growth
Tastings, masterclasses, dinners and storytelling accelerate trial and the willingness to trade up.
RTDs & cocktails
Cocktail culture on the rise
Spirits-based cocktails are booming in upscale urban bars, and RTDs are gaining traction across the region.
Portfolio
A range covering every price tier.
Price
Origin
No brand matches both filters. Try another combination.
Brave Choice
Blended Scotch whisky
Scotland
Scotland
Entry price
An elegant Highland blend, smooth, warming and gently peated. Priced to build volume.
Inverspey
Speyside single malt
Scotland
Scotland
Mid range
Single malts bottled at Dandaleith near Craigellachie, priced to bring blend drinkers up to single malt.
Clontarf
Blended Irish whiskey
Ireland
Ireland
Mid range
A smooth Dublin-inspired Irish whiskey and a credible alternative in a category led by one brand.
Knappogue Castle
Irish single malt
Ireland
Ireland
Premium
Triple-distilled, age-stated single malts in a 12, 14, 16 and 21 year old ladder.
The GlenAllachie
Speyside single malt
Scotland
Scotland
Premium
An independent distillery led by Master Distiller Billy Walker, known for exceptional cask management.
Bladnoch
Lowland single malt
Scotland
Scotland
Premium
Two centuries of Lowland heritage under Master Distiller Nick Savage, formerly of The Macallan.
Amrut
Indian single malt
India
India
Premium
India's pioneering single malt house, maturing whisky in the warm climate of Bengaluru. Since 1948.
The Glenturret
Highland single malt
Scotland
Scotland
Luxury
Scotland's oldest working distillery, owned by Lalique, with Whisky Maker Bob Dalgarno.
Alfred Giraud
French malt whisky
France
France
Luxury
Five generations of Cognac expertise brought to whisky, with the codes of fine French craftsmanship.
Duncan Taylor
Independent Scotch bottler
Scotland
Scotland
Ultra luxury
An independent bottler of rare cask Scotch whiskies. Unique whiskies of distinction since 1938.
References
They trust us :
Our territories
Fifteen markets, one dedicated team.
Six markets across the Middle East and India, including our home market the UAE, plus nine African markets. Total spirits market value in 2025, forecast CAGR to 2030 and estimated total volumes in 2025.
Source: Statista.
| Country | Total spirits market 2025 | Forecast CAGR 2030 | Estimated total volumes 2025 |
|---|---|---|---|
| Middle East & India | |||
 United Arab EmiratesHome market | $1.72 bn | 4.10% | 42.5 m L |
 India | $36.91 bn | 4.89% | 3.85 bn L |
 Qatar | $145 m | 3.9% | 2.9 m L |
 Oman | $118 m | 3.8% | 3.1 m L |
 Bahrain | $92 m | 3.5% | 2.4 m L |
 Jordan | $78 m | 2.9% | 3.6 m L |
| Africa | |||
 South Africa | $8.8 bn | 2.57% | 2.9 bn L |
 Kenya | $3.3 bn | 6.06% | 1.1 bn L |
 Ghana | $2.2 bn | 8.52% | 576.3 m L |
 Morocco | $1.45 bn | 1.16% | 168.2 m L |
 Nigeria | $443.2 m | 13.87% | 25.5 m L |
 Uganda | $431.7 m | 6.11% | 49.7 m L |
 Tanzania | $346.4 m | 7.31% | 26.9 m L |
 Zambia | $142.4 m | 8.33% | 18.3 m L |
 Ethiopia | $80.6 m | 11.48% | 5.1 m L |
Our team
A full team at your service.
Nitin Michael
Chief Executive Officer
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Olivier Descuns
Chief Operating Officer
olivier.descuns
Hasnaâ Essadek
Head of HNWI Events
hasnaa.essadek
Mac Pinto
Senior Brands Manager
mac.pinto
Sidhesh Kunte
Senior Sales Manager
sidhesh.kunteConnect
Let's conquer African, Middle Eastern & Indian markets, together.
Tell us about your business and the markets you cover. We reply to every partnership request personally.
- Importers & distributorsExclusive brand rights
- Independent distilleriesNew market entry
- Retail & duty freeCurated ranges
- Hotels, bars & restaurantsBack-bar programmes
- Wedding planners & event managersBespoke cask bottling
Journal
News & market notes
Amrut Begins a New Chapter in Middle East Travel Retail
Amrut Distilleries, India's pioneering single malt maker, is building its presence in Middle East Travel Retail with Gulf Beverages / African + Eastern and Alchemy Brands Ventures.
Read the note
UAE: The Region's Premium Showroom
Record tourism, lower alcohol taxes and some of the highest spending per head in the world make the UAE the place where premium spirits brands are seen, tasted and judged.
Read the note
Zambia: A Small Market With Big Momentum
Zambia's spirits market is still modest, but forecast growth above 8% a year, a recovering economy and a young urban population make it one of Southern Africa's most promising frontiers.
Read the note